15. ONLINE SHOPPING – Urban Outfitters

ONLINE SHOPPING – Urban Outfitters
(www.urbanoutfitters.com)



Urban outfitters are replacing their regular stores by selling their clothes online. Online shopping is an increasing popular choice for the busier lifestyle.

AUDIENCE
The audience for urban outfitters is generally young, trendy and arty.
This is because of the style of clothes they produce.
By having a website for their products it is more convenient for the audience and more suited to their lifestyle. Buyers can now order their wadrobe from the comfort of their own home instead of having to travel up to town.

The audience can also be updated on music which makes the customer feel more narrowcasted and part of a community.

INSTITUTIONS
The company Urban Outfitters are using the internet to further advertise their products and to gain more customers. A subscription to the site means they can further promote themselves by sending out emails to customers updating them on the latest trends and therefore gain more profit.

MEDIA
- images
- blogs

KEY CONCEPTS
- convenience
- online surveillance
- immediacy
- narrowcasting

14. NEW RELEASE – iPhone

NEW RELEASE – iPhone
(www.apple.com/iphone)



AUDIENCE
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.

INSTITUTIONS
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.

MEDIA
- media player
- camera

KEY CONCEPTS
- portability
- miniturisation
- personalisation
- convergence

13. NMT ACTIVITY – MSN

NMT ACTIVITY – MSN
(www.msnmessenger.com)



MSN has been used to replace emailing and phones.

AUDIENCE
The audience is anyone who choses to use it; it varies from businessmen to teenagers because it is such a simple and adaptable idea.

MSN allows the audience to add contacts through their email address and send instant messages to them via the internet. As the years have gone by the facilities on it have increased. Users can be increasingly interactive with the use of webcam, microphones and gaming. It also allows users to share photos and music files.

The audience can personalise their account by change the colour scheme, the background in conversation windows, their display picture and display name. They can also share what music they are listening to.

INSTITUTIONS
MSN have used the messenger service to help promote their brand. When opening messenger there is the option of "Windows Live" which displays your MSN Hotmail, daily new stories and other articles provided by MSN.

MEDIA
- webcam

KEY CONCEPTS
- interactivity
- personalisation
- democratisation

12. CONVERGED TECHNOLOGY – Sony Ericsson w800i

CONVERGED TECHNOLOGY – Sony Ericsson w800i(http://www.sonyericsson.com/spg.jspcc=gb&lc=en&ver=4000&template=pip1&zone=pp&pid=10376)

AUDIENCE

INSTITUTIONS

MEDIA

KEY CONCEPTS

11. FAN WEBSITE - Tarantino

FAN WEBSITE - Tarantino
(www.everythingtarantino.com)

AUDIENCE

INSTITUTIONS

MEDIA

KEY CONCEPTS

10. PODCAST – Jamie Oliver

PODCAST – Jamie Oliver
(http://www.jamieoliver.com/podcast/)

AUDIENCE

The audience for the Jamie Oliver podcast is likely to be adults rather than children. This particular podcast is Part 3 of a Valentines series. The fact that the audience can take the podcast around with them means that they can learn the recipe before they get home and then be able to make it quickly and more simply. Therefore the podcast is more convenient to their lifestyle.

INSTITUTIONS

Jamie Oliver is the institution behind this. By putting his recipes on to a podcast he is broadening his audience and spreading his recipes by word of mouth.

MEDIA

- mediaplayer for the podcast

- mp3 for playing the podcast

KEY CONCEPTS

- portability

- narrowcasting

- immediacy

9. VLOG – YouTube

VLOG – YouTube
(www.youtube.com/profile?user=Doki66)

aka David Firth
(www.fat-pie.com)



David Firth's YouTube account is an additional way to view his work then his original website or television where it would not be broadcast.

AUDIENCE
The audience for YouTube is enormous. It allows anyone to post any video they so chose to do. YouTube is great for advancing careers such as David Firth as his work targets a far nicher audience than something that would be successful on television so he appeals to the online community.

The site is great as it allows other users to comment on his work so he can receive constant feedback.

INTITUTIONS
YouTube is currently owned by Google. They keep the site so popular as it is free and allows any material to be broadcast.

MEDIA
- media player "salad fingers"
- playlists

KEY CONCEPTS
- personalisation
- democratisation
- interactivity
- non-linear
- narrowcasting

8. BLOG - MySpace

BLOG - MySpace
(www.myspace.com/riduk)

MySpace is a completely original yet obvious idea with nothing to replace apart from the standard blogging system.

AUDIENCE

Although the most popular audience seems to be the youths, myspace has such a broad appeal that the audience could vary from 13 year old girls to a 70 year old man.

MySpace offers users the chance to have a webpage completely dedicated to themselves and whatever they want to put on it. User "Riduk" uses his space to post videos and blogs that represent his personality. The site gives different sections to write about yourself and your interests and allows you to be interactive with your friends by searching for them, adding them and then being able to leave comments on their space and the pictures and videos they post.

The site also allows you to format your page in whatever way you want using HTML, "Riduk" has reflected his personality in the choice of colours and layout he has used on his page. The site also allows you to have a song to show your style of music. It is completely personalised and democratised.

INSTITUTIONS

Tom, MySpace.

The creator of myspace has become somewhat legend. He uses myspace to advertise MySpace events as well as allow space for other companies to advertise eg. "boltblue.com"

MEDIA

- media player "SOAD - Forest"

- videos "what did i dream"

- photos

- blogs "bowls"

KEY CONCEPTS

- personalisation

- democratisation

- interactivity

- immediacy

- convenience