(http://www.jamieoliver.com/podcast/)
AUDIENCE
The audience for the Jamie Oliver podcast is likely to be adults rather than children. This particular podcast is Part 3 of a Valentines series. The fact that the audience can take the podcast around with them means that they can learn the recipe before they get home and then be able to make it quickly and more simply. Therefore the podcast is more convenient to their lifestyle.
INSTITUTIONS
Jamie Oliver is the institution behind this. By putting his recipes on to a podcast he is broadening his audience and spreading his recipes by word of mouth.
MEDIA
- mediaplayer for the podcast
- mp3 for playing the podcast
KEY CONCEPTS
- portability
- narrowcasting
- immediacy
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