(www.bbc.co.uk)
The BBC are using the internet to replace TV guides, TV watching and newspapers . This means that the audience can update themselves with current ongoings and the broadcasting schedule through other more convenient means.
AUDIENCE
The BBC has to target all ages with the widest reach of all broadcasters as it is government funded. They have to appeal to families, young people, children (Cbeebies/CBBC) and the elderly. It is essential that they have something for everyone,
The website allows the audience to be interactive and gives them full access to information on an New Media Technology other than the television
It offers a variety of features the main being a weather, news, sports, TV & radio. There are also larger categories with subheadings e.g. “lifestyle” as well as the audience being able to access a varied and large amount of information which was not previously available from just the TV.
INSTITUTIONS
The BBC are the institution involved and they are converging the technology and using vertical integration through the web and the TV .
MEDIA
- bbc website
- live radio broadcasting “listen to the shows you’ve missed”
- video clips “latest trailers”
- podcasts “ radio download and podcast trial!”
KEY CONCEPTS
- interactivity
- vertical intergration
- democratisation
- flexibility
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