15. ONLINE SHOPPING – Urban Outfitters

ONLINE SHOPPING – Urban Outfitters
(www.urbanoutfitters.com)



Urban outfitters are replacing their regular stores by selling their clothes online. Online shopping is an increasing popular choice for the busier lifestyle.

AUDIENCE
The audience for urban outfitters is generally young, trendy and arty.
This is because of the style of clothes they produce.
By having a website for their products it is more convenient for the audience and more suited to their lifestyle. Buyers can now order their wadrobe from the comfort of their own home instead of having to travel up to town.

The audience can also be updated on music which makes the customer feel more narrowcasted and part of a community.

INSTITUTIONS
The company Urban Outfitters are using the internet to further advertise their products and to gain more customers. A subscription to the site means they can further promote themselves by sending out emails to customers updating them on the latest trends and therefore gain more profit.

MEDIA
- images
- blogs

KEY CONCEPTS
- convenience
- online surveillance
- immediacy
- narrowcasting

14. NEW RELEASE – iPhone

NEW RELEASE – iPhone
(www.apple.com/iphone)



AUDIENCE
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.

INSTITUTIONS
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.

MEDIA
- media player
- camera

KEY CONCEPTS
- portability
- miniturisation
- personalisation
- convergence

13. NMT ACTIVITY – MSN

NMT ACTIVITY – MSN
(www.msnmessenger.com)



MSN has been used to replace emailing and phones.

AUDIENCE
The audience is anyone who choses to use it; it varies from businessmen to teenagers because it is such a simple and adaptable idea.

MSN allows the audience to add contacts through their email address and send instant messages to them via the internet. As the years have gone by the facilities on it have increased. Users can be increasingly interactive with the use of webcam, microphones and gaming. It also allows users to share photos and music files.

The audience can personalise their account by change the colour scheme, the background in conversation windows, their display picture and display name. They can also share what music they are listening to.

INSTITUTIONS
MSN have used the messenger service to help promote their brand. When opening messenger there is the option of "Windows Live" which displays your MSN Hotmail, daily new stories and other articles provided by MSN.

MEDIA
- webcam

KEY CONCEPTS
- interactivity
- personalisation
- democratisation

12. CONVERGED TECHNOLOGY – Sony Ericsson w800i

CONVERGED TECHNOLOGY – Sony Ericsson w800i(http://www.sonyericsson.com/spg.jspcc=gb&lc=en&ver=4000&template=pip1&zone=pp&pid=10376)

AUDIENCE

INSTITUTIONS

MEDIA

KEY CONCEPTS

11. FAN WEBSITE - Tarantino

FAN WEBSITE - Tarantino
(www.everythingtarantino.com)

AUDIENCE

INSTITUTIONS

MEDIA

KEY CONCEPTS

10. PODCAST – Jamie Oliver

PODCAST – Jamie Oliver
(http://www.jamieoliver.com/podcast/)

AUDIENCE

The audience for the Jamie Oliver podcast is likely to be adults rather than children. This particular podcast is Part 3 of a Valentines series. The fact that the audience can take the podcast around with them means that they can learn the recipe before they get home and then be able to make it quickly and more simply. Therefore the podcast is more convenient to their lifestyle.

INSTITUTIONS

Jamie Oliver is the institution behind this. By putting his recipes on to a podcast he is broadening his audience and spreading his recipes by word of mouth.

MEDIA

- mediaplayer for the podcast

- mp3 for playing the podcast

KEY CONCEPTS

- portability

- narrowcasting

- immediacy

9. VLOG – YouTube

VLOG – YouTube
(www.youtube.com/profile?user=Doki66)

aka David Firth
(www.fat-pie.com)



David Firth's YouTube account is an additional way to view his work then his original website or television where it would not be broadcast.

AUDIENCE
The audience for YouTube is enormous. It allows anyone to post any video they so chose to do. YouTube is great for advancing careers such as David Firth as his work targets a far nicher audience than something that would be successful on television so he appeals to the online community.

The site is great as it allows other users to comment on his work so he can receive constant feedback.

INTITUTIONS
YouTube is currently owned by Google. They keep the site so popular as it is free and allows any material to be broadcast.

MEDIA
- media player "salad fingers"
- playlists

KEY CONCEPTS
- personalisation
- democratisation
- interactivity
- non-linear
- narrowcasting

8. BLOG - MySpace

BLOG - MySpace
(www.myspace.com/riduk)

MySpace is a completely original yet obvious idea with nothing to replace apart from the standard blogging system.

AUDIENCE

Although the most popular audience seems to be the youths, myspace has such a broad appeal that the audience could vary from 13 year old girls to a 70 year old man.

MySpace offers users the chance to have a webpage completely dedicated to themselves and whatever they want to put on it. User "Riduk" uses his space to post videos and blogs that represent his personality. The site gives different sections to write about yourself and your interests and allows you to be interactive with your friends by searching for them, adding them and then being able to leave comments on their space and the pictures and videos they post.

The site also allows you to format your page in whatever way you want using HTML, "Riduk" has reflected his personality in the choice of colours and layout he has used on his page. The site also allows you to have a song to show your style of music. It is completely personalised and democratised.

INSTITUTIONS

Tom, MySpace.

The creator of myspace has become somewhat legend. He uses myspace to advertise MySpace events as well as allow space for other companies to advertise eg. "boltblue.com"

MEDIA

- media player "SOAD - Forest"

- videos "what did i dream"

- photos

- blogs "bowls"

KEY CONCEPTS

- personalisation

- democratisation

- interactivity

- immediacy

- convenience

7. ONLINE MAGAZINE - NME Magazine

ONLINE MAGAZINE - NME Magazine
(http://www.nme.com)



NME have created a website to expland the information that can be found in their magazine.


AUDIENCE
The audience for NME is quite niche. Although the audience is varied in age, the music is promotes is very specific and appeals to a certain lifestyle.

The NME website means that the audience are constantly updated on news, gigs and merchandise that is relevent to their musical interest.

The audience can be a lot more interactive through the website. The site is far more abundant in terms of what you can search to suit your need making it more personal and convenient.

INSTITUTIONS
The institution involved is NME. By having this site they can gain more brand loyalty as they are making the their product more democratised. Although some may argue this would decrease their sales of the magazine, the formed loyalty keeps sales steady.

MEDIA
- NME Radio

- media player

KEY CONCEPTS

- democratisation

- narrowcasting

- interactivity

- convenience

6. FILM MARKETING SITE - Harry Potter

FILM MARKETING SITE - Harry Potter
(http://harrypotter.warnerbros.com)

The Harry Potter website is used to market the films, the books and ther merchandies through the internet instead of the TV and stores.

AUDIENCE

The Harry Potter audience is incredibly broad. Although it was initially targeted for children as the films and stories have become increasingly "darker" the audience has become increasingly larger. Harry Potter appeals to both children and adults of all ages. The audience is worldwide as the site is available in a variation of languages.

The audience is able to access tons of features such as games and photos of the film. The website is made relevant to this film which features such as "The Marauders Map" which makes the audience feel part of an exclusive group.

INSTITUTIONS

The main institution involved is Warner Bros. They use the website to promote not only Harry Potter products but also "Happy Feet DVD" and "Hot Topic Tees"

MEDIA

- trailers "The Order of the Phoenix"

- message boards

KEY CONCEPTS

- interactivity

- reach

5. RADIO SHOW - Zane Lowe

RADIO SHOW - Zane Lowe
(www.bbc.co.uk/radio1/zanelowe)

Zane Lowe's website allows him to promote purely his show and the music he plays. The site uses media players and message boards.

AUDIENCE
The audience is a far more youthful one then other radio shows of stations of the BBC. The music on his show is a combination of mainstream and underground so is appealing to keen music fans of ages around 15 -25.

The Zane Lowe audience is a fragmented selection of the BBC audience. The audience has already been narrowcasted by listening to Radio 1 out of the variation of BBC radio stations but by choosing the Zane Lowe show the audience shares a common interest in the same types of music.

The audience are provided with a full tracklisting of all the shows as well as the chance to catch a show that they have missed "Listen to Monday's show".

INSTITUTIONS
The BBC, the show producers and Zane Lowe are involved in this. The website allows further promotion of the show and can hook new listeners as well as generally promoting the BBC and other events and shows through links on the webpage.

MEDIA
- media player "Foals in session"
- message boards "join in the debate!"
- links to featured bands "theyoungknives.com"

KEY CONCEPTS
- niche
- fragmentation
- convenience

4. RADIO STATION - Radio 1

RADIO STATION - Radio 1
(www.bbc.co.uk/radio1)



The website for BBC Radio 1 is designed to replace portable radios, newspapers & magazines. The technology involved is the internet & media players .

AUDIENCE
The website is designed to appeal to younger people but could also appeal to a very broad audience, mainly aged 15 - 30.

This is because it plays a lot of modern music and is very entertainment orientated so it is more appealing to younger people. It still remains broad however as it is produced by the BBC.

The website offers a chance for the audience to catch up on shows they have missed and news from the entertainment world giving them flexibility.

INSTITUTIONS
The institutions involved are the BBC, the bands featured on the sight & the record labels of those bands.

They are using the internet to promote their radio station and other promotions that may go along side it.

The benefits of this are that the instutions can gain more advertising from it.

MEDIA
- music streaming: "listen to the gig"

KEY CONCEPTS
- interactivity
- immediacy
- flexibility

3. PROGRAMME - The Mighty Boosh

3. PROGRAMME - The Mighty Boosh
(www.bbc.co.uk/comedy/mightyboosh)




This website has been used to replace TV guides, TV watching, magazine articles & interviews and radio shows through the internet.

AUDIENCE
This audience has become more fragmented and is generally teenagers or young adults who are slightly "quirky"& "arty" sorts. This is because show appeals to an odd and random sense of humour and has a very niche appeal.

INSTITUTIONS
The BBC, actors, programme makers eg. Noel Fielding.

Having a website gives them the chance to leave news, have a forum and allow the audience to contact them. This aids them in improving the show and increases awareness of it.

The website provides more advertising for the programme and allows the audience to find out more about it --> therefore increasing their potential to watch it.

MEDIA
- the mighty boosh website
- tv/radio link: "watch here"
- podcasts: “noels intro”

KEY CONCEPTS
- interactivity
- niche
- fragmentation
- narrowcasting

2. SUB-SECTION - BBC Comedy

2. SUB-SECTION - BBC Comedy
(www.bbc.co.uk/comedy)

The BBC comedy website has been used to replace TV guides, programme listings, and magazines by use of the internet.

AUDIENCE
There is quite a varied audience being targeted as comedy appeals to all sorts of people eg. teenagers, adults, fun and laid back sorts. They are targeting those looking for light watching and relaxation.

BBC comedy still targets a more general audience but with a variety of different shows ranging from "The Mighty Boosh" which is a very niche show to "My Family" which targets a much broader audience.

It provides the chance to be interactive. The site offers links for getting tickets to recordings, "CONTACT US" allows the audience to send in their opinions. The site also gives them full access to information on all of the comedy programmes on BBC.

INSTITUTIONS
The BBC, programme makers and actors are involved in this.

By having the website the BBC can further promote all of their comedy programmes and it allows them to target a more niche audience. It also increases awareness of other programmes that the audience may not have previously watched.

MEDIA
- bbc comedy website
- radio clips: “LISTEN - The Shuttleworths”
- video clips: “WATCH - Touch Me, I'm Karen Taylor”

- games: "Mitchell & Webb - play the maths quiz"

- computer wallpapers: "comedy wallpapers"

KEY CONCEPTS

- interactivity

- democratisation

- diversification

- niche

1. MAINSTREAM BROADCASTER – BBC

1. MAINSTREAM BROADCASTER – BBC
(www.bbc.co.uk)



The BBC are using the internet to replace TV guides, TV watching and newspapers . This means that the audience can update themselves with current ongoings and the broadcasting schedule through other more convenient means.

AUDIENCE
The BBC has to target all ages with the widest reach of all broadcasters as it is government funded. They have to appeal to families, young people, children (Cbeebies/CBBC) and the elderly. It is essential that they have something for everyone,

The website allows the audience to be interactive and gives them full access to information on an New Media Technology other than the television

It offers a variety of features the main being a weather, news, sports, TV & radio. There are also larger categories with subheadings e.g. “lifestyle” as well as the audience being able to access a varied and large amount of information which was not previously available from just the TV.

INSTITUTIONS
The BBC are the institution involved and they are converging the technology and using vertical integration through the web and the TV .

MEDIA
- bbc website
- live radio broadcasting “listen to the shows you’ve missed”
- video clips “latest trailers”
- podcasts “ radio download and podcast trial!”

KEY CONCEPTS
- interactivity
- vertical intergration
- democratisation
- flexibility

MISS B

just letting you know i am finishing stuff off - am not finished enough but am working on getting everything done this weekend.

welcome to your new tech blog

hi tessa happy blogging! ms b