(www.youtube.com/profile?user=Doki66)
aka David Firth
(www.fat-pie.com)
David Firth's YouTube account is an additional way to view his work then his original website or television where it would not be broadcast.
AUDIENCE
The audience for YouTube is enormous. It allows anyone to post any video they so chose to do. YouTube is great for advancing careers such as David Firth as his work targets a far nicher audience than something that would be successful on television so he appeals to the online community.
The site is great as it allows other users to comment on his work so he can receive constant feedback.
INTITUTIONS
YouTube is currently owned by Google. They keep the site so popular as it is free and allows any material to be broadcast.
MEDIA
- media player "salad fingers"
- playlists
KEY CONCEPTS
- personalisation
- democratisation
- interactivity
- non-linear
- narrowcasting
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