(www.apple.com/iphone)
AUDIENCE
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.
INSTITUTIONS
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.
MEDIA
- media player
- camera
KEY CONCEPTS
- portability
- miniturisation
- personalisation
- convergence
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