2. SUB-SECTION - BBC Comedy

2. SUB-SECTION - BBC Comedy
(www.bbc.co.uk/comedy)

The BBC comedy website has been used to replace TV guides, programme listings, and magazines by use of the internet.

AUDIENCE
There is quite a varied audience being targeted as comedy appeals to all sorts of people eg. teenagers, adults, fun and laid back sorts. They are targeting those looking for light watching and relaxation.

BBC comedy still targets a more general audience but with a variety of different shows ranging from "The Mighty Boosh" which is a very niche show to "My Family" which targets a much broader audience.

It provides the chance to be interactive. The site offers links for getting tickets to recordings, "CONTACT US" allows the audience to send in their opinions. The site also gives them full access to information on all of the comedy programmes on BBC.

INSTITUTIONS
The BBC, programme makers and actors are involved in this.

By having the website the BBC can further promote all of their comedy programmes and it allows them to target a more niche audience. It also increases awareness of other programmes that the audience may not have previously watched.

MEDIA
- bbc comedy website
- radio clips: “LISTEN - The Shuttleworths”
- video clips: “WATCH - Touch Me, I'm Karen Taylor”

- games: "Mitchell & Webb - play the maths quiz"

- computer wallpapers: "comedy wallpapers"

KEY CONCEPTS

- interactivity

- democratisation

- diversification

- niche