(www.bbc.co.uk/comedy/mightyboosh)
This website has been used to replace TV guides, TV watching, magazine articles & interviews and radio shows through the internet.
AUDIENCE
This audience has become more fragmented and is generally teenagers or young adults who are slightly "quirky"& "arty" sorts. This is because show appeals to an odd and random sense of humour and has a very niche appeal.
INSTITUTIONS
The BBC, actors, programme makers eg. Noel Fielding.
Having a website gives them the chance to leave news, have a forum and allow the audience to contact them. This aids them in improving the show and increases awareness of it.
The website provides more advertising for the programme and allows the audience to find out more about it --> therefore increasing their potential to watch it.
MEDIA
- the mighty boosh website
- tv/radio link: "watch here"
- podcasts: “noels intro”
KEY CONCEPTS
- interactivity
- niche
- fragmentation
- narrowcasting
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