(www.msnmessenger.com)
MSN has been used to replace emailing and phones.
AUDIENCE
The audience is anyone who choses to use it; it varies from businessmen to teenagers because it is such a simple and adaptable idea.
MSN allows the audience to add contacts through their email address and send instant messages to them via the internet. As the years have gone by the facilities on it have increased. Users can be increasingly interactive with the use of webcam, microphones and gaming. It also allows users to share photos and music files.
The audience can personalise their account by change the colour scheme, the background in conversation windows, their display picture and display name. They can also share what music they are listening to.
INSTITUTIONS
MSN have used the messenger service to help promote their brand. When opening messenger there is the option of "Windows Live" which displays your MSN Hotmail, daily new stories and other articles provided by MSN.
MEDIA
- webcam
KEY CONCEPTS
- interactivity
- personalisation
- democratisation
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