(http://www.nme.com)
NME have created a website to expland the information that can be found in their magazine.
AUDIENCE
The audience for NME is quite niche. Although the audience is varied in age, the music is promotes is very specific and appeals to a certain lifestyle.
The NME website means that the audience are constantly updated on news, gigs and merchandise that is relevent to their musical interest.
The audience can be a lot more interactive through the website. The site is far more abundant in terms of what you can search to suit your need making it more personal and convenient.
INSTITUTIONS
The institution involved is NME. By having this site they can gain more brand loyalty as they are making the their product more democratised. Although some may argue this would decrease their sales of the magazine, the formed loyalty keeps sales steady.
MEDIA
- NME Radio
- media player
KEY CONCEPTS
- democratisation
- narrowcasting
- interactivity
- convenience
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