(http://harrypotter.warnerbros.com)
The Harry Potter website is used to market the films, the books and ther merchandies through the internet instead of the TV and stores.
AUDIENCE
The Harry Potter audience is incredibly broad. Although it was initially targeted for children as the films and stories have become increasingly "darker" the audience has become increasingly larger. Harry Potter appeals to both children and adults of all ages. The audience is worldwide as the site is available in a variation of languages.
The audience is able to access tons of features such as games and photos of the film. The website is made relevant to this film which features such as "The Marauders Map" which makes the audience feel part of an exclusive group.
INSTITUTIONS
The main institution involved is Warner Bros. They use the website to promote not only Harry Potter products but also "Happy Feet DVD" and "Hot Topic Tees"
MEDIA
- trailers "The Order of the Phoenix"
- message boards
KEY CONCEPTS
- interactivity
- reach
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