(www.bbc.co.uk/radio1/zanelowe)
Zane Lowe's website allows him to promote purely his show and the music he plays. The site uses media players and message boards.
AUDIENCEThe audience is a far more youthful one then other radio shows of stations of the BBC. The music on his show is a combination of mainstream and underground so is appealing to keen music fans of ages around 15 -25.
The Zane Lowe audience is a fragmented selection of the BBC audience. The audience has already been narrowcasted by listening to Radio 1 out of the variation of BBC radio stations but by choosing the Zane Lowe show the audience shares a common interest in the same types of music.
The audience are provided with a full tracklisting of all the shows as well as the chance to catch a show that they have missed "Listen to Monday's show".
INSTITUTIONS
The BBC, the show producers and Zane Lowe are involved in this. The website allows further promotion of the show and can hook new listeners as well as generally promoting the BBC and other events and shows through links on the webpage.
MEDIA
- media player "Foals in session"
- message boards "join in the debate!"
- links to featured bands "theyoungknives.com"
KEY CONCEPTS
- niche
- fragmentation
- convenience
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