(www.bbc.co.uk/radio1)
The website for BBC Radio 1 is designed to replace portable radios, newspapers & magazines. The technology involved is the internet & media players .
AUDIENCE
The website is designed to appeal to younger people but could also appeal to a very broad audience, mainly aged 15 - 30.
This is because it plays a lot of modern music and is very entertainment orientated so it is more appealing to younger people. It still remains broad however as it is produced by the BBC.
The website offers a chance for the audience to catch up on shows they have missed and news from the entertainment world giving them flexibility.
INSTITUTIONS
The institutions involved are the BBC, the bands featured on the sight & the record labels of those bands.
They are using the internet to promote their radio station and other promotions that may go along side it.
The benefits of this are that the instutions can gain more advertising from it.
MEDIA
- music streaming: "listen to the gig"
KEY CONCEPTS
- interactivity
- immediacy
- flexibility
1 comment:
i love this one, its just as sexy as you said. pinky x
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