7. ONLINE MAGAZINE - NME Magazine

ONLINE MAGAZINE - NME Magazine
(http://www.nme.com)



NME have created a website to expland the information that can be found in their magazine.


AUDIENCE
The audience for NME is quite niche. Although the audience is varied in age, the music is promotes is very specific and appeals to a certain lifestyle.

The NME website means that the audience are constantly updated on news, gigs and merchandise that is relevent to their musical interest.

The audience can be a lot more interactive through the website. The site is far more abundant in terms of what you can search to suit your need making it more personal and convenient.

INSTITUTIONS
The institution involved is NME. By having this site they can gain more brand loyalty as they are making the their product more democratised. Although some may argue this would decrease their sales of the magazine, the formed loyalty keeps sales steady.

MEDIA
- NME Radio

- media player

KEY CONCEPTS

- democratisation

- narrowcasting

- interactivity

- convenience

6. FILM MARKETING SITE - Harry Potter

FILM MARKETING SITE - Harry Potter
(http://harrypotter.warnerbros.com)

The Harry Potter website is used to market the films, the books and ther merchandies through the internet instead of the TV and stores.

AUDIENCE

The Harry Potter audience is incredibly broad. Although it was initially targeted for children as the films and stories have become increasingly "darker" the audience has become increasingly larger. Harry Potter appeals to both children and adults of all ages. The audience is worldwide as the site is available in a variation of languages.

The audience is able to access tons of features such as games and photos of the film. The website is made relevant to this film which features such as "The Marauders Map" which makes the audience feel part of an exclusive group.

INSTITUTIONS

The main institution involved is Warner Bros. They use the website to promote not only Harry Potter products but also "Happy Feet DVD" and "Hot Topic Tees"

MEDIA

- trailers "The Order of the Phoenix"

- message boards

KEY CONCEPTS

- interactivity

- reach

5. RADIO SHOW - Zane Lowe

RADIO SHOW - Zane Lowe
(www.bbc.co.uk/radio1/zanelowe)

Zane Lowe's website allows him to promote purely his show and the music he plays. The site uses media players and message boards.

AUDIENCE
The audience is a far more youthful one then other radio shows of stations of the BBC. The music on his show is a combination of mainstream and underground so is appealing to keen music fans of ages around 15 -25.

The Zane Lowe audience is a fragmented selection of the BBC audience. The audience has already been narrowcasted by listening to Radio 1 out of the variation of BBC radio stations but by choosing the Zane Lowe show the audience shares a common interest in the same types of music.

The audience are provided with a full tracklisting of all the shows as well as the chance to catch a show that they have missed "Listen to Monday's show".

INSTITUTIONS
The BBC, the show producers and Zane Lowe are involved in this. The website allows further promotion of the show and can hook new listeners as well as generally promoting the BBC and other events and shows through links on the webpage.

MEDIA
- media player "Foals in session"
- message boards "join in the debate!"
- links to featured bands "theyoungknives.com"

KEY CONCEPTS
- niche
- fragmentation
- convenience

4. RADIO STATION - Radio 1

RADIO STATION - Radio 1
(www.bbc.co.uk/radio1)



The website for BBC Radio 1 is designed to replace portable radios, newspapers & magazines. The technology involved is the internet & media players .

AUDIENCE
The website is designed to appeal to younger people but could also appeal to a very broad audience, mainly aged 15 - 30.

This is because it plays a lot of modern music and is very entertainment orientated so it is more appealing to younger people. It still remains broad however as it is produced by the BBC.

The website offers a chance for the audience to catch up on shows they have missed and news from the entertainment world giving them flexibility.

INSTITUTIONS
The institutions involved are the BBC, the bands featured on the sight & the record labels of those bands.

They are using the internet to promote their radio station and other promotions that may go along side it.

The benefits of this are that the instutions can gain more advertising from it.

MEDIA
- music streaming: "listen to the gig"

KEY CONCEPTS
- interactivity
- immediacy
- flexibility

3. PROGRAMME - The Mighty Boosh

3. PROGRAMME - The Mighty Boosh
(www.bbc.co.uk/comedy/mightyboosh)




This website has been used to replace TV guides, TV watching, magazine articles & interviews and radio shows through the internet.

AUDIENCE
This audience has become more fragmented and is generally teenagers or young adults who are slightly "quirky"& "arty" sorts. This is because show appeals to an odd and random sense of humour and has a very niche appeal.

INSTITUTIONS
The BBC, actors, programme makers eg. Noel Fielding.

Having a website gives them the chance to leave news, have a forum and allow the audience to contact them. This aids them in improving the show and increases awareness of it.

The website provides more advertising for the programme and allows the audience to find out more about it --> therefore increasing their potential to watch it.

MEDIA
- the mighty boosh website
- tv/radio link: "watch here"
- podcasts: “noels intro”

KEY CONCEPTS
- interactivity
- niche
- fragmentation
- narrowcasting

2. SUB-SECTION - BBC Comedy

2. SUB-SECTION - BBC Comedy
(www.bbc.co.uk/comedy)

The BBC comedy website has been used to replace TV guides, programme listings, and magazines by use of the internet.

AUDIENCE
There is quite a varied audience being targeted as comedy appeals to all sorts of people eg. teenagers, adults, fun and laid back sorts. They are targeting those looking for light watching and relaxation.

BBC comedy still targets a more general audience but with a variety of different shows ranging from "The Mighty Boosh" which is a very niche show to "My Family" which targets a much broader audience.

It provides the chance to be interactive. The site offers links for getting tickets to recordings, "CONTACT US" allows the audience to send in their opinions. The site also gives them full access to information on all of the comedy programmes on BBC.

INSTITUTIONS
The BBC, programme makers and actors are involved in this.

By having the website the BBC can further promote all of their comedy programmes and it allows them to target a more niche audience. It also increases awareness of other programmes that the audience may not have previously watched.

MEDIA
- bbc comedy website
- radio clips: “LISTEN - The Shuttleworths”
- video clips: “WATCH - Touch Me, I'm Karen Taylor”

- games: "Mitchell & Webb - play the maths quiz"

- computer wallpapers: "comedy wallpapers"

KEY CONCEPTS

- interactivity

- democratisation

- diversification

- niche

1. MAINSTREAM BROADCASTER – BBC

1. MAINSTREAM BROADCASTER – BBC
(www.bbc.co.uk)



The BBC are using the internet to replace TV guides, TV watching and newspapers . This means that the audience can update themselves with current ongoings and the broadcasting schedule through other more convenient means.

AUDIENCE
The BBC has to target all ages with the widest reach of all broadcasters as it is government funded. They have to appeal to families, young people, children (Cbeebies/CBBC) and the elderly. It is essential that they have something for everyone,

The website allows the audience to be interactive and gives them full access to information on an New Media Technology other than the television

It offers a variety of features the main being a weather, news, sports, TV & radio. There are also larger categories with subheadings e.g. “lifestyle” as well as the audience being able to access a varied and large amount of information which was not previously available from just the TV.

INSTITUTIONS
The BBC are the institution involved and they are converging the technology and using vertical integration through the web and the TV .

MEDIA
- bbc website
- live radio broadcasting “listen to the shows you’ve missed”
- video clips “latest trailers”
- podcasts “ radio download and podcast trial!”

KEY CONCEPTS
- interactivity
- vertical intergration
- democratisation
- flexibility

MISS B

just letting you know i am finishing stuff off - am not finished enough but am working on getting everything done this weekend.